Q1/Q2 2025 Business Report: The Emergence and Growth of Cinematic Robots in the Live Event Space

Overview

As we evaluate the latest trends in live events, cinematic robots, and in particular Glambot®, stands out as a growing disruptor. Following the current segment growth trend, the data suggests that the Fall and Winter 2025 (Q3 and Q4) event season will see a 2-3x year-over-year increase for cinematic robot rentals. This surge underscores a growing appetite for innovative event experiences and the further market shift toward video activations.

Market Insights

The market is signaling a departure from photo activations and open air photo booth setups with an overall 11% decrease in photo booth rentals. Search traffic is also down as much as 24% in key markets, indicating a continued future decline. DMCs, event hosts, brides and coordinators are increasingly favoring dynamic ways to engage guests and event goers. Rising usership of Instagram Reels, YouTube Shorts and Tiktok are also driving content creation toward video production. In addition, the customer base is requiring far less product education in regards to cinematic robots and Glambot®. This would indicate a broader awareness of the service as well as higher client engagement in researching robotic activation options.

Future Projections

Looking toward the remainder of 2025, there is strong potential for massive rental growth as we approach peak season for events. The first half of 2025 saw a 240% increase in Glambot® rentals among owners compared with the same period in 2024. This would indicate a similar or larger growth rate for the second half of 2025. Event planners seem to be on the lookout for novel offerings that elevate the guest experience, and Glambot® is well-positioned to meet this demand. DMCs in particular are pitching Glambot® as their "go-to" activation and their clients are not only eating it up but coming back for seconds. Brides are also jumping on the trend with a more than 400% increase in 2025 for wedding rentals.

Relevance to Stakeholders

For those in the photo booth rental business, it's crucial to recognize the changing landscape. Glambot's rise may present an opportunity to diversify and revitalize service offerings. While shifts in consumer preferences can be challenging, they also pave the way for innovation and growth. There are little barriers to entry for photo booth providers making it crucial for successful companies to be ever evolving and staying ahead of trends.

For current Glambot® owners, now is the time to lean into unlocking the full potential of your investment and increase marketing efforts. Initial touches for repeat holiday party clients should be done sooner rather than later with sequentially scheduled followups. Currently booked 360 rentals should be encouraged to upgrade to Glambot® for additional revenue. Furthermore, a social media campaign targeting Fall brides will help drive leads and further establish your company as a local provider.

Conclusion

The momentum behind cinematic robots indicates a shift in the event industry’s preferences. With its blend of technological sophistication and market demand, Glambot isn't merely a trendy alternative; it's becoming a new standard for event entertainment.