Glambot® Makes FIFA World Cup 2026 Debut Across All U.S. Matches Through Michelob ULTRA® Superior Player of the Match Program
- 3 days ago
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Industry-leading robotic camera technology to capture every Michelob ULTRA Superior Player of the Match moment at all 78 FIFA World Cup 2026 matches hosted in the United States
Los Angeles, Calif. — Glambot®, the globally recognized robotic camera platform known for creating cinematic slow-motion content at the world's most prestigious sporting and entertainment events, today announced its official debut at FIFA World Cup 2026.
Through the Michelob ULTRA Player of the Match program, Glambot® will provide the robotic systems to capture every Superior Player of the Match honoree video across all 78 FIFA World Cup 2026 matches hosted in the United States, delivering premium, broadcast-quality content celebrating the tournament's most impactful performances.
As the world's largest sporting event comes to North America, Glambot® will help provide fans with a unique perspective on the athletes defining the tournament, creating signature cinematic moments immediately following each match.
"FIFA World Cup 2026 represents one of the most significant global sporting stages in history, and we are honored to play a role in celebrating the players who rise to the occasion," said McLain Harvey, Managing Partner of Glambot®. "Our mission has always been to create unforgettable content experiences, and there is no bigger stage than the World Cup. We are excited to capture these iconic moments for players, fans, and Michelob Ultra throughout the tournament."
The deployment marks another milestone in Glambot®'s rapid expansion across professional sports, entertainment, and live event activations. The company has become a staple at premier events including the Super Bowl, PGA Tour, NBA Finals, award shows, and some of the world's most recognized red carpets.
By combining precision robotics with proprietary software, Glambot® creates dramatic slow-motion footage that transforms celebratory moments into instantly shareable content for broadcast, social media, and digital platforms.
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